Ad Serving Blog Insights into the complex world of digital advertising technology

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Hello out there

This is my first post for this ad serving oriented blog that we have created to write about topics that we find interesting and that are being discussed in the industry at this time.

I started to work with ad servers in the late 90s for a big German internet company. We had two Sun servers running, one for delivery and the other one for booking, UI and reporting… not a scalable solution for a long time.

Then I heard about a company in Frankfurt and I joined ADTECH mid-1999 as their first engineer working with the new CTO a year after they were founded. I still remember the celebration of 2 million ads per day!

It was a great time at a startup being able to gather insights into different areas like engineering, architecture, operations and product.

Really looking forward to sharing some of my and ADTECH’s experiences with you through this blog.

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Tags: ADTECH, Mark Thielen

Who am I?

Mark Thielen
Mark Thielen
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With eight years as a technology leader in the ad serving industry, my work has centred around leading local and remote sites in Europe and North America to drive product and technology innovation. Covering engineering, architectural and operational aspects of scalable performance system environments, I've been fortunate enough to serve as a business and technology executive since 2007.