Ad Serving Blog Insights into the complex world of digital advertising technology

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mark@adservingblog.com

Programmatic buying: stormy clouds for sales teams? Rich media could be the silver lining

Ad exchanges and real-time bidding promise significant efficiency gains across the entire online advertising industry. As the technology becomes more sophisticated, automation in the area of buying and selling ad space is undeniably a growing trend. Just look at the latest research; according to Forrester, “programmatic exchanged-based trading will comprise 30% of total spend by 2017.” This promise of the rise in programmatic buying has spurred some serious debate.

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Good bot / bad bot: The battle for eyeballs

In order to convert internet users into customers, advertisers and brands ideally need human eyeballs to land on their ad units. Spiders, crawlers and bots don’t do much to promote this cause. That’s why it’s important for publishers’ internal or third party ad serving systems to make use of the spider and bot list that the IAB publishes on a monthly basis, as well as the valid browser list.

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Now trending: Tools for streamlining ad ops

While ad management has never been easy, it seems that day by day it’s growing in complexity. Only a few short years ago ad management consisted of just booking display campaigns, but today it encompasses a huge variety of channels, new technologies, service providers, and devices. Fortunately, there are tools to help us stay one step ahead of this increasing complexity.

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Who am I?

Mark Thielen
Mark Thielen
CTO, ADTECH
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With eight years as a technology leader in the ad serving industry, my work has centred around leading local and remote sites in Europe and North America to drive product and technology innovation. Covering engineering, architectural and operational aspects of scalable performance system environments, I've been fortunate enough to serve as a business and technology executive since 2007.