Ad Serving Blog Insights into the complex world of digital advertising technology

For comments, questions or topics you would like to read about on this blog, simply reach out to me at

mark@adservingblog.com

SIME 2012: Converting digital opportunities into a better world

On November 13 and 14 I had the pleasure of visiting SIME 2012 at the Cirkus in Stockholm to see lots of interesting discussions and people that you don’t normally see on a daily basis like Riz Khan, Spencer Kelly from the tech TV show “Click” and Daniel Ek, founder of Spotify.

...Read more

Print this page

Mediation ensures that publishers get the most from their mobile inventory

Mobile usage is skyrocketing – that much is clear. However, usage is currently developing even faster than marketers are able to react to it. The technology to accomplish mobile advertising is there and ample inventory exists. Yet many publishers are continuing to fail to recognize the huge sales potential in their unused advertising space.

...Read more

Print this page

What publishers should ask from an inventory forecasting system – Part 2

If you haven’t already, be sure to read What publishers should ask from an inventory forecasting system – Part 1 first as this is a continuation of that post.

3. Look for a system that handles complex forecasting requests in real-time

Having a strong, reliable database to improve forecast accuracy is one side of the coin, but retrieving this data instantly is the other. Just picture the media buyer calling you on a Monday morning, asking you for specific inventory on your network. If you want to make this buyer happy, give him the information instantly.

...Read more

Print this page

Who am I?

Mark Thielen
Mark Thielen
CTO, ADTECH
Follow me on Twitter LinkedIn Profile

With eight years as a technology leader in the ad serving industry, my work has centred around leading local and remote sites in Europe and North America to drive product and technology innovation. Covering engineering, architectural and operational aspects of scalable performance system environments, I've been fortunate enough to serve as a business and technology executive since 2007.