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Good bot / bad bot: The battle for eyeballs

In order to convert internet users into customers, advertisers and brands ideally need human eyeballs to land on their ad units. Spiders, crawlers and bots don’t do much to promote this cause. That’s why it’s important for publishers’ internal or third party ad serving systems to make use of the spider and bot list that the IAB publishes on a monthly basis, as well as the valid browser list.

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Who am I?

Mark Thielen
Mark Thielen
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With eight years as a technology leader in the ad serving industry, my work has centred around leading local and remote sites in Europe and North America to drive product and technology innovation. Covering engineering, architectural and operational aspects of scalable performance system environments, I've been fortunate enough to serve as a business and technology executive since 2007.