Ad Serving Blog Insights into the complex world of digital advertising technology

For comments, questions or topics you would like to read about on this blog, simply reach out to me at

mark@adservingblog.com

Good bot / bad bot: The battle for eyeballs

In order to convert internet users into customers, advertisers and brands ideally need human eyeballs to land on their ad units. Spiders, crawlers and bots don’t do much to promote this cause. That’s why it’s important for publishers’ internal or third party ad serving systems to make use of the spider and bot list that the IAB publishes on a monthly basis, as well as the valid browser list.

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Now trending: Tools for streamlining ad ops

While ad management has never been easy, it seems that day by day it’s growing in complexity. Only a few short years ago ad management consisted of just booking display campaigns, but today it encompasses a huge variety of channels, new technologies, service providers, and devices. Fortunately, there are tools to help us stay one step ahead of this increasing complexity.

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SIME 2012: Converting digital opportunities into a better world

On November 13 and 14 I had the pleasure of visiting SIME 2012 at the Cirkus in Stockholm to see lots of interesting discussions and people that you don’t normally see on a daily basis like Riz Khan, Spencer Kelly from the tech TV show “Click” and Daniel Ek, founder of Spotify.

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Who am I?

Mark Thielen
Mark Thielen
CTO, ADTECH
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With eight years as a technology leader in the ad serving industry, my work has centred around leading local and remote sites in Europe and North America to drive product and technology innovation. Covering engineering, architectural and operational aspects of scalable performance system environments, I've been fortunate enough to serve as a business and technology executive since 2007.