Ad Serving Blog Insights into the complex world of digital advertising technology

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mark@adservingblog.com

Now trending: Tools for streamlining ad ops

While ad management has never been easy, it seems that day by day it’s growing in complexity. Only a few short years ago ad management consisted of just booking display campaigns, but today it encompasses a huge variety of channels, new technologies, service providers, and devices. Fortunately, there are tools to help us stay one step ahead of this increasing complexity.

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Solid technology and new standards pave the way to monetizing mobile apps

Everywhere from mobile mail to the proliferation of apps, the mobile internet has become an essential part of modern life – it’s getting to the point where it doesn’t seem possible to get through the day without it. As smartphone penetration and mobile internet usage continue to grow dramatically, advertising on mobile devices becomes more and more important to businesses, ad networks and publishers.

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Who am I?

Mark Thielen
Mark Thielen
CTO, ADTECH
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With eight years as a technology leader in the ad serving industry, my work has centred around leading local and remote sites in Europe and North America to drive product and technology innovation. Covering engineering, architectural and operational aspects of scalable performance system environments, I've been fortunate enough to serve as a business and technology executive since 2007.