Ad Serving Blog Insights into the complex world of digital advertising technology

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mark@adservingblog.com

Mediation ensures that publishers get the most from their mobile inventory

Mobile usage is skyrocketing – that much is clear. However, usage is currently developing even faster than marketers are able to react to it. The technology to accomplish mobile advertising is there and ample inventory exists. Yet many publishers are continuing to fail to recognize the huge sales potential in their unused advertising space.

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Who am I?

Mark Thielen
Mark Thielen
CTO, ADTECH
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With eight years as a technology leader in the ad serving industry, my work has centred around leading local and remote sites in Europe and North America to drive product and technology innovation. Covering engineering, architectural and operational aspects of scalable performance system environments, I've been fortunate enough to serve as a business and technology executive since 2007.