Ad Serving Blog Insights into the complex world of digital advertising technology

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mark@adservingblog.com

Apple's Advertising Identifier: what it means for publishers and users

Last autumn, without much fanfare, along with the launch of iOS6, Apple quietly introduced a new identification technology called Identifier for Advertising. IDFA, or IFA, as it is often referred to, is a combination of characters that uniquely identifies a mobile device that runs iOS6 or above that lets advertisers recognize consumers anonymously.

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Mediation ensures that publishers get the most from their mobile inventory

Mobile usage is skyrocketing – that much is clear. However, usage is currently developing even faster than marketers are able to react to it. The technology to accomplish mobile advertising is there and ample inventory exists. Yet many publishers are continuing to fail to recognize the huge sales potential in their unused advertising space.

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Solid technology and new standards pave the way to monetizing mobile apps

Everywhere from mobile mail to the proliferation of apps, the mobile internet has become an essential part of modern life – it’s getting to the point where it doesn’t seem possible to get through the day without it. As smartphone penetration and mobile internet usage continue to grow dramatically, advertising on mobile devices becomes more and more important to businesses, ad networks and publishers.

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Who am I?

Mark Thielen
Mark Thielen
CTO, ADTECH
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With eight years as a technology leader in the ad serving industry, my work has centred around leading local and remote sites in Europe and North America to drive product and technology innovation. Covering engineering, architectural and operational aspects of scalable performance system environments, I've been fortunate enough to serve as a business and technology executive since 2007.