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Programmatic buying: stormy clouds for sales teams? Rich media could be the silver lining

Ad exchanges and real-time bidding promise significant efficiency gains across the entire online advertising industry. As the technology becomes more sophisticated, automation in the area of buying and selling ad space is undeniably a growing trend. Just look at the latest research; according to Forrester, “programmatic exchanged-based trading will comprise 30% of total spend by 2017.” This promise of the rise in programmatic buying has spurred some serious debate.

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Who am I?

Mark Thielen
Mark Thielen
CTO, ADTECH
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With eight years as a technology leader in the ad serving industry, my work has centred around leading local and remote sites in Europe and North America to drive product and technology innovation. Covering engineering, architectural and operational aspects of scalable performance system environments, I've been fortunate enough to serve as a business and technology executive since 2007.