Ad Serving Blog Insights into the complex world of digital advertising technology

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mark@adservingblog.com

Holistic ad serving promises efficiency, quality and economies of scale

The Industrial Revolution transformed society and culture with a shift from manual labor to mechanized production. In online advertising, we’re on the brink of a revolution that has the potential to similarly transform the digital landscape. Holistic ad serving is the next big thing, and we’re predicting that this development marks an enormous opportunity for publishers and advertisers.

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RTB: Automation, control and the need for standards

Any shift in paradigm can bring fears to light and attract the attention of skeptics. With automated media trading, display advertising via real-time bidding, media planning and booking processes have been revolutionized and new technology-driven players are entering the market. This has been met with skepticism from publishers, advertisers and agencies alike, who fear that automated ad trading will result in a risky loss of control.

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Programmatic buying: stormy clouds for sales teams? Rich media could be the silver lining

Ad exchanges and real-time bidding promise significant efficiency gains across the entire online advertising industry. As the technology becomes more sophisticated, automation in the area of buying and selling ad space is undeniably a growing trend. Just look at the latest research; according to Forrester, “programmatic exchanged-based trading will comprise 30% of total spend by 2017.” This promise of the rise in programmatic buying has spurred some serious debate.

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Who am I?

Mark Thielen
Mark Thielen
CTO, ADTECH
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With eight years as a technology leader in the ad serving industry, my work has centred around leading local and remote sites in Europe and North America to drive product and technology innovation. Covering engineering, architectural and operational aspects of scalable performance system environments, I've been fortunate enough to serve as a business and technology executive since 2007.